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Using email marketing to increase sales productivity
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Secaucus, NJ, August 15, 2007 – StructuredWeb, Inc., the leading provider of web-based customer relationship management services for small to mid-sized businesses, today announced that the company has teamed with InfoUSA and Google Maps, two industry-leading service providers. This new data-integration initiative gives dealers powerful tools to focus sales force activity, improve productivity, and generate more revenue.

StructuredWeb’s new CRM capability analyzes and determines which markets have the most sales potential in a service area, as defined by location, type of business, employee size, annual sales, credit rating, and other information. The results of this analysis are displayed in an easy-to-read online summary report. The system then allows sales reps instant access to a map with the actual locations of leads in their territories, as well as updated contact information.

“Simply by accessing their CRM accounts at StructuredWeb, dealers can now identify and target their best prospects,” said Robert Weiss, vice president of StructuredWeb’s office equipment division. “And if sales reps are planning an outside sales call, they can easily choose other prospects nearby to call on after the initial customer visit. Importantly, all of these prospects meet pre-selected criteria, so sales reps are always focused on the most promising accounts. It’s a win-win situation. Dealers are assured of the most sophisticated lead-generation service available today, and sales reps know they won’t be wasting any time.”

StructuredWeb’s new integrated CRM service greatly expands the possibilities of what dealers can achieve with CRM applications. This advanced marketing solution ensures better intelligence and timely data for independent dealers who want to proactively gain control over their growth and/or market penetration strategies.

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