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Using email marketing to increase sales productivity
Using email marketing to increase sales productivity  - SESSION #2
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Internet research is indisputably a powerful influence on the purchase decisions.

Sophisticated buyers

The Internet has become an essential business tool that companies, large and small, are using in each aspect of business.  Today’s fiercely competitive environment demands that dealers migrate portions of their existing business and communications processes onto web based applications.

In one turn-key service, StructuredWeb's hosted service can get your eBusiness up and running quickly know that they can find out much more about a potential service provider from the smallest website than they ever could in even the largest yellow pages ad.  Yellow pages users are by definition less sophisticated, are generally more price conscious and more apt to "price shop".  Without significant resource commitments (time, money, technical skills).


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